Gone are the days where you could just find semi-relevant people, ask them to promote you, and call it a day.
Need proof? Look no further than the experiment Josh Hardwick posted at the ahrefs blog. He used the traditional spray and pray approach to ask people to tweet his content, and ended up with Read more
You probably know what HARO is. You may have even responded to a few of the emails.
But here's the real question:
Is responding to HARO queries worth your time today?
And if it is, how do maximize your efforts?
In 2008, PR guru Peter Shankman would regularly receive requests from the press Read more
Today, we’re proud to showcase a new capability that gives you more control over your emails, and can potentially improve your deliverability.
Introducing the ability to use your own custom domain when tracking email opens and clicks.
I didn't get what that phrase meant the first Read more
Personalized outreach is the most effective kind of outreach. (Though you already know that.)
But what if you're sending a press release to a publication list? Maybe relaying a general announcement to contacts you know well? Or just plain following-up on a personalized outreach campaign you Read more